5 Ways to Drive Traffic From Video Marketing

Have you considered using video marketing to drive traffic to your sites, but have been disappointed with the results of your efforts so far? It may be that you're missing certain elements to the video marketing process that are hampering your results. Below are 5 tips that will improve your video marketing strategy to allow you to drive that massive traffic you've been expecting. Tip #1 - Tagging: Find the most popular videos on the same subject as the video you are submitting, copy down and use the exact same tags.



This ensures that your video has the potential as ranking the same as the similar video, and it will show up in the related videos section of that same popular video.

Tip #2 - Video Length:

It's worthwhile to remember that web users have low attention spans, and are more than ready to click away from your video the moment they get distracted or bored.

So bear this in mind when it comes to video content and length. A 'pithy' video under 2 minutes is far better than a 10 minute lecture.

Tip #3 - Submission Timing:

The usual idea when you have a series of videos is to release and publish one at a time, in an effort to get the viewer to subscribe and return regularly for further content.

The thing is, it is far better to have most or all of your videos submitted at the same time. The reason being is that if the viewer is 'in the zone' for what you have to offer, and is enjoying your video, they are far more likely to click on your other videos listed than come back at another time.

Tip #4 - Optimizing:

Video marketing should be treated like 'bum marketing' when it comes to optimizing for the search engines.

Once you've come up with a list of keywords, check the competition isn't too high, and optimize each video for one particular keyword phrase.

First, the video title should be the actual keyword phrase.

It is also important that the first few words in the video description are the phrase too. Also, depending on the video directory, the listing can be further optimized by naming the video file name (that you uploaded) the keyword phrase.

Tip #5 - Getting ranked:

Remember, web pages need backlinks