Small Business Marketing - 20 Low Cost Marketing Ideas To Grab You More Clients
It's time to get fruity with some great small business marketing ideas that will help you explode your clients (not literally!). As a small business, marketing can sometimes be daunting, but take these 20 ideas and implement one idea every day. Put a tick list on your desk and take massive action.1. Brand your Business Clearly. Make sure your business name or logo clearly identifies the ultimate benefit of what you are offering, in a way which will appeal to your market; keep it simple, short and memorable. A store called "Gifts for Garden-lovers" or "Green-finger Gifts" is precise and clear; one called "Smith's Store" or "Universal Wonder" gives no clue.
2. Be Seen in All the Right Places. Think about where your target customers go and try to arrange to advertise by displaying leaflets or posters there. For the youth market, use Twitter, Facebook, YouTube or other online resources. For adults and young families it might be the local supermarket, the library, the gym, or the "mother and toddler" group. For the senior market, target locations your potential customers visit such as libraries, doctors' and dentists' waiting rooms, church halls, community centres etc. or advertise in the local paper or free-sheet, perhaps with a promotional discount voucher.
3. Give Your Knowledge Away. What you know about your business and your industry is interesting and potentially valuable to others. Without giving away any really sensitive information, offer to speak at schools and colleges, women's groups or business clubs on a topic related to your business; write for the local paper or speak on the local radio and you will gain valuable exposure. Make your website as informative as possible. Tell potential customers exactly how you will help their business, or benefit them personally. If you can, reveal a few "tricks of the trade" to help them make best use of what you sell. Very few people will actually steal your knowledge to set up for themselves, but many of your customers will feel gratified that you are willing to be open and honest with them.
4. Word of Mouth. This can be a very valuable marketing tool - and is absolutely free! Make sure all your customers leave you 100% happy and satisfied with the service you have provided to them, and they will become ambassadors for your business.
5. Investigate the Competition. Use a friend or a paid "Mystery Sho
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